Hello Friends!

I would like to invite you or your business to consider underwriting WOCG, a non-commercial radio station.

 

Underwriting is an alternative to traditional advertising on a commercial radio station.

 

Underwriting is inexpensive and its support to WOCG is tax-deductible.

 

Listeners of this station tend to support businesses that underwrite this station.

 

Underwriting is clear and unobtrusive.

 

Underwriting announcements are strictly for the identification of the sponsor, their products and services, and cannot specifically promote these products and services.

 

Dos and Don’ts for Underwriters

DO:

  • Establish your organization’s name and location

  • Describe your main products and services

  • Include a telephone number or website

  • Mention well-established, recognizable corporate slogan

  • Make value-neutral statements about your product or service

  • Mention how long you have been in business, if you wish

  • State that your company or business supports WOCG or one of their programs

DON’T:

  • Use comparative, qualitative or suggestive language

  • Address the usefulness, convenience or advantages of the product or service

  • Mention prices, interest rates, or indications of savings associated with product

  • Include any use of the first or second person

  • Employ inducements to buy, sell, rent, lease, borrow or loan

  • Issue any calls to action

  • Advocate any matter of public interest

  • Use jingles or any language in music

 

All underwriting messages are reviewed on a case by case basis by WOCG.

If you are interested in underwriting WOCG, please call the radio station at 931.823.9624 and leave your name and number or you may email your request to wocg@twlakes.net and I will respond as soon as possible. Together we have the potential of impacting up to 100,000 listeners per day!

 

Thank you for your consideration of supporting WOCG through underwriting.

 

May God bless you!

Tamisa Ondap, WOCG Station Manager